[AssistiveWare News] AssistiveWare and LaesieWorks partner to introduce Head Designed(TM)

[AssistiveWare Support]

Hi All,

We have some nice, none software news for you:

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Amsterdam - 17 December 2008 - AssistiveWare(R) and LaesieWorks today  
announced Head Designed(TM). LaesieWorks artist Giesbert Nijhuis, who  
is paralyzed from the neck down due to a spinal cord injury, has  
partnered with AssistiveWare to bring his unique head designed artwork  
to a collection of exclusive apparel. Using his Mac, the KeyStrokes on- 
screen keyboard, a HeadMouse Extreme and Photoshop, Nijhuis draws with  
his head: Movie posters, birth announcements, cd covers, and now  
apparel. AssistiveWare was originally founded to develop the  
KeyStrokes on-screen keyboard specifically for Nijhuis. In response to  
popular request the first design available in the Head Designed  
apparel store is the original AssistiveWare tattooed salamander logo  
designed by Nijhuis. Several other animal-flavored designs are in  
production or in the process of being designed. More themes to come.

"We are extremely proud to partner with LaesieWorks on t-shirts and  
other apparel," said David Niemeijer, AssistiveWare's co-CEO. "Nijhuis  
is an extremely talented designer and not only designed our company  
logo, but also the icons of all our Mac software as well as our soon  
to be released first iPhone title."

After several months of experimentation with a number of print-on- 
demand companies AssistiveWare and LaesieWorks have concluded that  
only true screen prints offer the required quality and durability  
meeting their high standards. So all apparel offered in the new Head  
Designed store uses high quality screen prints. Check out the gallery  
at: http://www.headdesigned.com

"Designing for screen print is a lot more work than for print-on- 
demand, but quality makes me smile," said Giesbert Nijhuis, founder of  
LaesieWorks. "It is a joy to work with AssistiveWare on this t-shirt  
project. Their software enables me and others to not only use the  
computer, but also collaborate through internet on projects like this  
one."

Head-designed is also the title of a new video in AssistiveWare's  
video podcast series "Exploring the Frontiers of Assistive  
Technology". In episode 8 of this video podcast, Nijhuis can been seen  
in action working on his computer and controlling his environment with  
his head. This video can be viewed at http://www.frontiersofat.com/?video=Giesbert 
  and is also available in iTunes at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=205205526

To see more of Nijhuis' artwork and photography visit http://www.laesieworks.com

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Mac User has already reported on this news:
http://www.macworld.com/article/137613/2008/12/quadriplegic_mac_user_launches_apparel_line.html

Specifically for users of the AssistiveWare software there is a 5%  
discount on all apparel in our new store. Just use coupon code  
4fd3trpw during the checkout process. That coupon will be valid until  
15 January 2009. Five percent may sound like a very small discount,  
but in order to price the garments affordably the margins are  
extremely small to start with.

Cheers,

david.